MA International Fashion Marketing
Start Date:
September 2020, January 2021
Duration:
12-16 months, full time
This degree, developed in consultation with industry experts, will train you to become a leader in international fashion marketing.
You will gain a thorough grounding in marketing theory and practice and learn how to apply it in the international fashion marketplace.
You will also build your understanding of the international fashion industry and its processes, from trend forecasting through to distribution.
Working from live briefs with actual clients, you will learn to develop integrated marketing and communications strategies and apply them in global fashion contexts.
You will explore sources of disruption and innovation within the fashion marketing industry and learn how to monopolise the opportunities that these changes present.
To expand your understanding of this global industry, you will have opportunities to go on study trips abroad, work on live projects and attend masterclasses and networking events.
This degree will develop you as a creative marketer, who is equipped with the specialist skills and knowledge to pursue a career in international fashion marketing.
Tuition Fees
£19,000
Entry Requirements
Undergraduate degree with a minimum 2:2 classification, or international equivalent
English Language Requirements
IELTS: Overall score of 6.5, with 5.5 or above in all 4 components, or equivalent
Course Features
Specialist training in fashion marketing
Lecturers who have extensive industry experience and global network of contacts
Opportunities to go on field trips abroad to other fashion capitals
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Modules
Fashion Branding
Fashion Marketing Communications Strategy
Fashion Trends, Buying and Distribution
Marketing Strategy
Research Methods
The Global Fashion Consumer
Two Elective Modules
Dissertation or Consultancy Project
Course Leader
Dr Jenna Rossi-Camus and Julia Robson
Testimonial
'Regent’s helped me transition from general to fashion-focused marketing and prepared me for the complexity of the fashion industry. The knowledge I gained has been invaluable in my first job.'
Emma Pearson, UK and Denmark