MSc Digital Marketing & Analytics

Start Date:

September 2020, January 2021

Duration:

12-16 months, full time

This degree will equip you with a solid understanding of digital marketing strategy, together with the analytical skills needed to work in this data-drive industry.

You’ll examine how digital technology can alter consumer behaviour. Using this data, you’ll learn how to construct multi-dimensional customer profiles that help predict new trends and consumer behaviours.

Using analytics software such as SAS and SPSS will help you master the quantitative skills needed to conduct and evaluate your own data analysis.

This degree is accredited by the Chartered Management Institute (CMI). You will be eligible to receive a certificate for CMI Level 7 Strategic Management and Leadership Practice and also a joint Regent’s/SAS certificate.

This degree is also accredited by the Institute of Direct and Digital Marketing (IDM), offering you the opportunity to take the IDM Certificate in Digital Marketing without any additional study. As part of your degree, you will also be encouraged to work towards a Google Analytics Qualification (QAIC).

The knowledge and qualifications you will acquire from this degree will make you very attractive to marketing employers and will open up opportunities in areas including web analytics, social media, content marketing, and data analysis.