MSc Marketing Psychology
Start Date:
September 2020
Duration:
12 months, full time
This interdisciplinary degree will develop you into a highly employable professional that stands out from traditional marketing and psychology graduates.
Developed by a team of chartered marketers and psychologists, this degree blends scientific theory with marketing practices.
You will learn how to use psychological techniques to identify changes in consumer behaviour. This knowledge will help you create new marketing strategies to reflect the fluctuating consumer industry.
You’ll explore a range of consumer cultures and learn how cross-cultural differences affect branding, marketing and consumer behaviour.
Covering contemporary disciplines such as digital anthropology, behavioural economics and neuro-marketing will help you develop a broad foundation of knowledge and skills.
You will attend a dedicated series of guest lectures from industry experts who will show you how marketing psychology knowledge and insight are applied to real-world business situations.
You’ll also have access to our dedicated psychology laboratory, equipped with specialist testing cubicles and research facilities.
In your final term, you will undertake a professional work placement where you will solve real problems in a professional organisation. This will be followed by a traditional dissertation.
This unique degree is designed to give you the skills to work as a brand strategist or a senior market researcher in this fast-moving and exciting industry.
Tuition Fees
£21,500
Entry Requirements
Undergraduate degree in marketing, business or psychology with a minimum 2:2 classification, or international equivalent
English Language Requirements
IELTS: Overall score of 6.5, with 5.5 or above in all 4 component parts, or equivalent
Course Features
Interdisciplinary degree that blends scientific theory with marketing practices
Access to the University’s dedicated psychology lab with specialist testing cubicles and research facilities
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Modules
Core modules:
Brands, Ads and Aspirations
Cross-Cultural Aspects of Marketing Psychology
Entrepreneurial Marketing Strategy
Individual Marketing
Psychology of Consumer Behaviour
Research Methods
Professional Practice (Placement)
Dissertation
One elective module:
Leadership, Engagement and Motivation
Marketing Communications
Course Leader
Dr Zubin Sethna
Testimonial
'This degree offers the perfect blend of both disciplines. I already
feel prepared to use what I’ve learned at Regent’s to make meaningful changes and additions to the company I work for after graduation.'
Jon Reese, USA