BA (Hons) Fashion Marketing
Start Date:
September 2020
Duration:
3 years, full time
This specialist pathway focuses on fashion marketing, marrying the creativity of the fashion industry with the commercial aspects of the marketing sector.
You will be introduced to the structure of the fashion industry and learn how different organisations ensure a seamless and effective transition from concept to collection to customer.
Using market research, you will learn how to devise creative marketing strategies that successfully attract new customers and generate sales.
You will explore a range of innovative marketing techniques, including the use of influencers and celebrities, social media marketing, collaborations, pop-up stores and brand extensions.
There will be plenty of opportunities to work on live marketing briefs including devising marketing strategies for fashion shows, events and photoshoots. You’ll also learn how to do to fashion photography using our specialist software equipment.
In Year 2, you’ll have the option to study abroad at one of our international partners to expand your understanding of this global industry.
This degree will develop you as an innovative and visionary marketer, who is well-equipped to succeed in a range of fashion careers, including marketing and communications, buying and merchandising and retail management.
Tuition Fees
- £18,000 (fee for one academic year. Fees for subsequent years are subject to increase)
Entry Requirements
2 A-levels (typically A-C) or international equivalent Mathematics GCSE at A-C / 9-4 or international equivalent
English Language Requirements
IELTS: Overall score of 6.0 with no score below 5.5 in any of the four components, or equivalent
Course Features
Opportunities to work on live projects and gain industry experience
Access to the University’s specialist facilities including free access to Fashion Monitor and WGSN
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Modules
Year 1
Introduction to Fashion Marketing
Digital Marketing and Social Media
Fashion History and Context
Fashion Images
Global Perspectives
The Fashion Consumer
Two Elective Modules
Year 2
Fashion Marketing and Communication in Practice
Fashion Styling and Trends
Fashion Theory and Research
Term 2 options
Fashion Branding
Two to four Elective Modules
Or
One term of Study Abroad
Year 3
Innovation in the Fashion Environment
Major Project – Research and development
Major Project – Realisation
Professional Practice and Portfolio
Course Leader
Dennis Maloney
Testimonial
'The challenging aspects of my course are also the most beneficial. I have set up fashion shows, played around with fashion photography and worked on live projects with industry experts. This experience has really helped prepare me for the industry.'
Gabriella Geradi, UK