BA (Hons) Fashion Marketing (Styling)

Start Date:
September 2020
Duration:
3 years, full time

This combined pathway offers a practical, industry-focused approach to fashion styling that will give you the editorial knowledge and styling skills to succeed in this competitive career.

You will learn how to understand the shifting media landscape so you can create looks that successfully communicate the latest fashion trends.

Through your own market research, you will learn how to assess data, identify emerging trends and create directional trend materials.

Practical application is a core focus on this pathway. You will conduct your own fashion shoot, creating styles that demonstrate your understanding of current fashion markets and trends.

You will also have the opportunity to create your own fashion film as a promotional tactic. This practical exercise will help you understand how different techniques and commercial applications can enhance brand awareness and strengthen a brand’s unique personality.

You’ll also be introduced to the history of fashion, looking at historical items of clothing and fashion imagery on display in museums and online.

This degree will train you to become a cutting-edge stylist who is able to create collections that reflect and even catalyst the latest fashion trends.

Tuition Fees
    £18,000 (fee for one academic year. Fees for subsequent years are subject to increase)
Entry Requirements 
  • 2 A-levels (typically A-C) or international equivalent Mathematics GCSE at A-C / 9-4 or international equivalent

English Language Requirements 

IELTS: Overall score of 6.0 with no score below 5.5 in any of the four components, or equivalent

Course Features 
  • Specialist combined pathway in two key business functions

  • Opportunities to work on live projects and gain industry experience

  • Access to the University’s specialist facilities including free access to Fashion Monitor and WGSN

Like what you see?

Modules

Year 1


  • Introduction to Fashion Marketing

  • Fashion Film

  • Fashion History and Context

  • Fashion Images

  • Global Perspectives

  • The Fashion Consumer

  • Two Elective Modules


Year 2


  • Fashion Branding

  • Fashion Marketing and Communication in Practice

  • Fashion Publishing and Media Relations

  • Fashion Styling and Trends

  • Fashion Theory and Research

  • One or two Elective Modules


Year 3


  • Innovation in the Fashion Environment

  • Professional Portfolio

  • Major Project – Research and Development

  • Major Project – Realisation

Course Leader 
Dennis Maloney

Testimonial

'The challenging aspects of my course are also the most beneficial. I have set up fashion shows, played around with fashion photography and worked on live projects with industry experts. This experience has really helped prepare me for the industry.'


Gabriella Geradi, UK

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