BA (Hons) Global Management (Marketing)
Start Date:
September 2020, January 2021
Duration:
3 years, full time
An integrative degree that equips you with the business acumen and skills needed for success in the Fourth Industrial Revolution.
You’ll gain a solid grounding in management principles, together with a broad set of business skills. Building upon this foundation, you’ll develop specialist knowledge in your chosen pathway.
The Marketing pathway offers a holistic approach to management studies with a specific focus on marketing. You’ll learn to build creative marketing campaigns that respond to today’s constantly evolving marketplace.
Experience-based challenges will expose you to real-world business issues and give you the strategic skills to combat them.
You’ll have the option to undertake an independent placement or enterprise project to gain industry experience. Alternatively, you can study abroad for a term at one of Regent’s international partners to broaden your understanding of business management in a global context.
A global perspective is a core aspect. Learning about other cultures and interacting with students from all over the world will prepare you to work in the global business arena. You will also have the option to learn a new language.
This degree will develop you into a media-savvy marketeer who is able to successfully manage teams and marketing activities across the globe.
Tuition Fees
- £21,000 (fee for one academic year. Fees for subsequent years are subject to increase)
Entry Requirements
3 A-Levels (typically at grades BBC) or international equivalent. Mathematics GCSE at grades A-C / 9-4 or equivalent
English Language Requirements
IELTS overall score of 6.0, with a minimum of 5.5 in each individual component or equivalent
Course Features
Optional work placement
Optional study period abroad
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Modules
Year 1
Core modules:
Analytical Tools for Business and Finance
Developing Tomorrow’s Global Leaders
Economics for Business
Financial and Management Accounting
Global Perspectives
Integrated Business Skills
People-centric Organisations
Principles of Marketing in the Digital Era
1 elective module
Core pathway module:
Exploring the Fundamentals of Retail and Channel Management
Year 2
Core modules:
Business Law
Optimising Operations and Change
Research Methods
Sustainability
2 elective modules
Core pathway modules:
Entrepreneurial Marketing
Integrated Marketing Communications
Luxury Brand Management
One elective pathway module:
Experiential Marketing
Digital Marketing and Web/Mobile Apps
Social and Ethical Marketing
Year 3
Core modules:
Strategic Analysis
Core pathway modules:
Advanced Marketing Strategy and Digital Analytics
Consumer Behaviour and Services Marketing
Marketing Pathway Capstone
Two elective pathway modules:
Data Visualisation and Analytics for Business
Essential Law for Marketers
International Brand Strategy
International HRM
Independent Learning Project
Course Leader
Robin Dickinson
Testimonial
'Regent’s offers a high-quality education and business environment that stimulates entrepreneurs.'
Vincent Vanneste, Belgium