BA (Hons) Global Management (Marketing)

Start Date:
September 2020, January 2021
Duration:
3 years, full time

An integrative degree that equips you with the business acumen and skills needed for success in the Fourth Industrial Revolution.

You’ll gain a solid grounding in management principles, together with a broad set of business skills. Building upon this foundation, you’ll develop specialist knowledge in your chosen pathway.

The Marketing pathway offers a holistic approach to management studies with a specific focus on marketing. You’ll learn to build creative marketing campaigns that respond to today’s constantly evolving marketplace.

Experience-based challenges will expose you to real-world business issues and give you the strategic skills to combat them.

You’ll have the option to undertake an independent placement or enterprise project to gain industry experience. Alternatively, you can study abroad for a term at one of Regent’s international partners to broaden your understanding of business management in a global context.

A global perspective is a core aspect. Learning about other cultures and interacting with students from all over the world will prepare you to work in the global business arena. You will also have the option to learn a new language.

This degree will develop you into a media-savvy marketeer who is able to successfully manage teams and marketing activities across the globe.

Tuition Fees
    £21,000 (fee for one academic year. Fees for subsequent years are subject to increase)
Entry Requirements 
  • 3 A-Levels (typically at grades BBC) or international equivalent. Mathematics GCSE at grades A-C / 9-4 or equivalent

English Language Requirements 

IELTS overall score of 6.0, with a minimum of 5.5 in each individual component or equivalent

Course Features 
  • Optional work placement

  • Optional study period abroad

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Modules

Year 1


Core modules:


  • Analytical Tools for Business and Finance

  • Developing Tomorrow’s Global Leaders

  • Economics for Business

  • Financial and Management Accounting

  • Global Perspectives

  • Integrated Business Skills

  • People-centric Organisations

  • Principles of Marketing in the Digital Era

  • 1 elective module


Core pathway module:


  • Exploring the Fundamentals of Retail and Channel Management


Year 2


Core modules:


  • Business Law

  • Optimising Operations and Change

  • Research Methods

  • Sustainability

  • 2 elective modules


Core pathway modules:


  • Entrepreneurial Marketing

  • Integrated Marketing Communications

  • Luxury Brand Management


One elective pathway module:


  • Experiential Marketing

  • Digital Marketing and Web/Mobile Apps

  • Social and Ethical Marketing


Year 3


Core modules:


  • Strategic Analysis


Core pathway modules:


  • Advanced Marketing Strategy and Digital Analytics

  • Consumer Behaviour and Services Marketing

  • Marketing Pathway Capstone


Two elective pathway modules:


  • Data Visualisation and Analytics for Business

  • Essential Law for Marketers

  • International Brand Strategy

  • International HRM

  • Independent Learning Project

Course Leader 
Robin Dickinson

Testimonial

'Regent’s offers a high-quality education and business environment that stimulates entrepreneurs.'


Vincent Vanneste, Belgium

Contact Us

enquiries@regents.ac.uk

+44 (0) 207 487 7505

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