BA (Hons) Fashion Marketing

Start Date:
September 2020
3 years, full time

This specialist pathway focuses on fashion marketing, marrying the creativity of the fashion industry with the commercial aspects of the marketing sector.

You will be introduced to the structure of the fashion industry and learn how different organisations ensure a seamless and effective transition from concept to collection to customer.

Using market research, you will learn how to devise creative marketing strategies that successfully attract new customers and generate sales.

You will explore a range of innovative marketing techniques, including the use of influencers and celebrities, social media marketing, collaborations, pop-up stores and brand extensions.

There will be plenty of opportunities to work on live marketing briefs including devising marketing strategies for fashion shows, events and photoshoots. You’ll also learn how to do to fashion photography using our specialist software equipment.

In Year 2, you’ll have the option to study abroad at one of our international partners to expand your understanding of this global industry.

This degree will develop you as an innovative and visionary marketer, who is well-equipped to succeed in a range of fashion careers, including marketing and communications, buying and merchandising and retail management.

Tuition Fees
    £18,000 (fee for one academic year. Fees for subsequent years are subject to increase)
Entry Requirements 
  • 2 A-levels (typically A-C) or international equivalent Mathematics GCSE at A-C / 9-4 or international equivalent

English Language Requirements 

IELTS: Overall score of 6.0 with no score below 5.5 in any of the four components, or equivalent

Course Features 
  • Opportunities to work on live projects and gain industry experience

  • Access to the University’s specialist facilities including free access to Fashion Monitor and WGSN

Like what you see?


Year 1

  • Introduction to Fashion Marketing

  • Digital Marketing and Social Media

  • Fashion History and Context

  • Fashion Images

  • Global Perspectives

  • The Fashion Consumer

  • Two Elective Modules

Year 2

  • Fashion Marketing and Communication in Practice

  • Fashion Styling and Trends

  • Fashion Theory and Research

Term 2 options

  • Fashion Branding

  • Two to four Elective Modules


  • One term of Study Abroad

Year 3

  • Innovation in the Fashion Environment

  • Major Project – Research and development

  • Major Project – Realisation

  • Professional Practice and Portfolio

Course Leader 
Dennis Maloney


'The challenging aspects of my course are also the most beneficial. I have set up fashion shows, played around with fashion photography and worked on live projects with industry experts. This experience has really helped prepare me for the industry.'

Gabriella Geradi, UK

Contact Us

+44 (0) 207 487 7505

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Inner Circle, Regent's Park,
London, NW1 4NS, 

United Kingdom

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