BA (Hons) Fashion Marketing (Buying)

Start Date:
September 2020
3 years, full time

This combined pathway focuses on the intersections between fashion buying and marketing.

Exploring both business functions, you will learn how to create integrated strategies that generate sales and promote a consistent story from range to rail.

This pathway will build your understanding of the fashion market and give you the marketing skills and buying knowledge to work across both disciplines.

You will explore key buying and marketing practices and learn how these two functions work together to create engaging design stories across a range of platforms.

In practice, you will draw upon this understanding to create integrated strategies that are consistent with target markets and audiences. Live projects will teach you how to blend creative storytelling with business acumen.

You will explore a range of innovative marketing techniques including the use of influencers and celebrities, social media marketing, collaborations, pop-up stores and brand extensions.

The pathway also examines how the product development, buying and merchandising processes work within contemporary fashion business and marketing.

This degree will train you to become a visionary fashion marketer or buyer who is able to create a consistent design story from range to rail.

Tuition Fees
    £18,000 (fee for one academic year. Fees for subsequent years are subject to increase)
Entry Requirements 
  • 2 A-levels (typically A-C) or international equivalent Mathematics GCSE at A-C / 9-4 or international equivalent

English Language Requirements 

IELTS: Overall score of 6.0 with no score below 5.5 in any of the four components, or equivalent

Course Features 
  • Specialist combined pathway in two key business functions

  • Opportunities to work on live projects and gain industry experience

  • Access to the University’s specialist facilities including free access to Fashion Monitor and WGSN

Like what you see?


Year 1

  • Introduction to Fashion Marketing

  • Digital Marketing and Social Media

  • Fashion History and Context

  • Fashion Images

  • Fashion Vocabulary

  • Global Perspectives

  • The Fashion Consumer

  • One Elective Module

Year 2

  • Fashion Marketing and Communication in Practice

  • Fashion Styling and Trends

  • Fashion Theory and Research

  • Fashion Branding

  • Fashion Buying and Merchandising

  • One or two Elective Modules

Year 3

  • Innovation in the Fashion Environment

  • Professional Practice and Portfolio

  • Major Project – Research and Development

  • Major Project – Realisation

Course Leader 
Dennis Maloney


'The challenging aspects of my course are also the most beneficial. I have set up fashion shows, played around with fashion photography and worked on live projects with industry experts. This experience has really helped prepare me for the industry.'

Gabriella Geradi, UK

Contact Us

+44 (0) 207 487 7505

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Inner Circle, Regent's Park,
London, NW1 4NS, 

United Kingdom

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