BA (Hons) Fashion Marketing (Buying)
Start Date:
September 2020
Duration:
3 years, full time
This combined pathway focuses on the intersections between fashion buying and marketing.
Exploring both business functions, you will learn how to create integrated strategies that generate sales and promote a consistent story from range to rail.
This pathway will build your understanding of the fashion market and give you the marketing skills and buying knowledge to work across both disciplines.
You will explore key buying and marketing practices and learn how these two functions work together to create engaging design stories across a range of platforms.
In practice, you will draw upon this understanding to create integrated strategies that are consistent with target markets and audiences. Live projects will teach you how to blend creative storytelling with business acumen.
You will explore a range of innovative marketing techniques including the use of influencers and celebrities, social media marketing, collaborations, pop-up stores and brand extensions.
The pathway also examines how the product development, buying and merchandising processes work within contemporary fashion business and marketing.
This degree will train you to become a visionary fashion marketer or buyer who is able to create a consistent design story from range to rail.
Tuition Fees
- £18,000 (fee for one academic year. Fees for subsequent years are subject to increase)
Entry Requirements
2 A-levels (typically A-C) or international equivalent Mathematics GCSE at A-C / 9-4 or international equivalent
English Language Requirements
IELTS: Overall score of 6.0 with no score below 5.5 in any of the four components, or equivalent
Course Features
Specialist combined pathway in two key business functions
Opportunities to work on live projects and gain industry experience
Access to the University’s specialist facilities including free access to Fashion Monitor and WGSN
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Modules
Year 1
Introduction to Fashion Marketing
Digital Marketing and Social Media
Fashion History and Context
Fashion Images
Fashion Vocabulary
Global Perspectives
The Fashion Consumer
One Elective Module
Year 2
Fashion Marketing and Communication in Practice
Fashion Styling and Trends
Fashion Theory and Research
Fashion Branding
Fashion Buying and Merchandising
One or two Elective Modules
Year 3
Innovation in the Fashion Environment
Professional Practice and Portfolio
Major Project – Research and Development
Major Project – Realisation
Course Leader
Dennis Maloney
Testimonial
'The challenging aspects of my course are also the most beneficial. I have set up fashion shows, played around with fashion photography and worked on live projects with industry experts. This experience has really helped prepare me for the industry.'
Gabriella Geradi, UK