BA (Hons) Fashion Marketing (Public Relations)
Start Date:
September 2020
Duration:
3 years, full time
This combined pathway will train you in key public relations and marketing practices, giving you the specialist skills to work across both disciplines.
You will explore how the fashion industry promotes its products and creates brand awareness through the web, advertising, advertorials, packaging and publicity.
Using market research, you’ll learn how to build integrated marketing and PR campaigns that effectively promote fashion stories, products and brands.
You will experiment with telling stories using a range of digital and more traditional platforms and explore how technology has shaped the fashion marketing and public relations landscape.
Using contemporary brands as case studies, you’ll examine the application of different digital marketing and social media strategies including branding, CRM, analytics and metrics, search engine optimisation and content creation.
You will also have the opportunity to create your own fashion film as a promotional tactic. This practical exercise will help you understand how different techniques and commercial applications can enhance brand awareness and strengthen a brand’s unique personality.
This degree will train you to become a media-savvy fashion marketer or PR expert who is able to build integrated strategies that effectively engage with target audiences.
Tuition Fees
- £18,000 (fee for one academic year. Fees for subsequent years are subject to increase)
Entry Requirements
2 A-levels (typically A-C) or international equivalent Mathematics GCSE at A-C / 9-4 or international equivalent
English Language Requirements
IELTS: Overall score of 6.0 with no score below 5.5 in any of the four components, or equivalent
Course Features
Specialist combined pathway in two key business functions
Opportunities to work on live projects and gain industry experience
Access to the University’s specialist facilities including free access to Fashion Monitor and WGSN
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Modules
Year 1
Introduction to Fashion Marketing
Digital Marketing and Social Media
Fashion History and Context
Fashion Images
Fashion Film
Global Perspectives
The Fashion Consumer
One Elective Module
Year 2
Fashion Marketing and Communication in Practice
Fashion Styling and Trends
Fashion Theory and Research
Fashion Branding
Fashion Show Production and Event
Management
One or two Elective Modules
Year 3
Innovation in the Fashion Environment
Professional Practice and Portfolio
Major Project – Researching and Development
Major Project – Realisation
Course Leader
Dennis Maloney
Testimonial
'The challenging aspects of my course are also the most beneficial. I have set up fashion shows, played around with fashion photography and worked on live projects with industry experts. This experience has really helped prepare me for the industry.'
Gabriella Geradi, UK