BA (Hons) Fashion Marketing (Styling)
Start Date:
September 2020
Duration:
3 years, full time
This combined pathway offers a practical, industry-focused approach to fashion styling that will give you the editorial knowledge and styling skills to succeed in this competitive career.
You will learn how to understand the shifting media landscape so you can create looks that successfully communicate the latest fashion trends.
Through your own market research, you will learn how to assess data, identify emerging trends and create directional trend materials.
Practical application is a core focus on this pathway. You will conduct your own fashion shoot, creating styles that demonstrate your understanding of current fashion markets and trends.
You will also have the opportunity to create your own fashion film as a promotional tactic. This practical exercise will help you understand how different techniques and commercial applications can enhance brand awareness and strengthen a brand’s unique personality.
You’ll also be introduced to the history of fashion, looking at historical items of clothing and fashion imagery on display in museums and online.
This degree will train you to become a cutting-edge stylist who is able to create collections that reflect and even catalyst the latest fashion trends.
Tuition Fees
- £18,000 (fee for one academic year. Fees for subsequent years are subject to increase)
Entry Requirements
2 A-levels (typically A-C) or international equivalent Mathematics GCSE at A-C / 9-4 or international equivalent
English Language Requirements
IELTS: Overall score of 6.0 with no score below 5.5 in any of the four components, or equivalent
Course Features
Specialist combined pathway in two key business functions
Opportunities to work on live projects and gain industry experience
Access to the University’s specialist facilities including free access to Fashion Monitor and WGSN
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Modules
Year 1
Introduction to Fashion Marketing
Fashion Film
Fashion History and Context
Fashion Images
Global Perspectives
The Fashion Consumer
Two Elective Modules
Year 2
Fashion Branding
Fashion Marketing and Communication in Practice
Fashion Publishing and Media Relations
Fashion Styling and Trends
Fashion Theory and Research
One or two Elective Modules
Year 3
Innovation in the Fashion Environment
Professional Portfolio
Major Project – Research and Development
Major Project – Realisation
Course Leader
Dennis Maloney
Testimonial
'The challenging aspects of my course are also the most beneficial. I have set up fashion shows, played around with fashion photography and worked on live projects with industry experts. This experience has really helped prepare me for the industry.'
Gabriella Geradi, UK